We set up FLTRD in 2025 to help the Neurodiverse population make better brand choices through marketing that speaks their language.
We provide proprietary insight and analytics tools, strategy, creative execution and media planning to target this hidden consumer segment.
AUX is our core approach, designed to work alongside your Neurotypical campaigns. Rooted in science, our tools and proprietary research methodologies help adjust strategy and communications for a Neurodiverse audience.
FLTRD fully recognise many Neurodivergent people are vulnerable and our values and working practices reflect this. Get in touch for more information.
We are not just brand and marketing experts, we are also practitioners and avid researchers, constantly reviewing the latest thinking about Neurodiversity and applied scientific research to keep our work at the forefront of marketing to Neurodiverse people.
Our core research tool looks at how issues like prosody, verbal vs non-verbal, situation, social detail, density, cognitive load, chunking and other ways to assess how Neurodivergent people process your current communications and thus how to optimise the creative and increase effectiveness.
CREATIVE DIRECTOR
ADHD COACH
25+ years experience across multiple creative disciplines.
Diageo, PMI, Unilever, P&G, Nestle, Siemens, Cadbury, Danone, Coca-Cola, Sainsbury, Tesco, Mars, BAT
INSIGHT + STRATEGY
32 years experience blending insight into creativity for brands.
LVMH, Caffè Nero, NatWest, William Hill, Diageo, PMI, Westminster Council, Flypop, Rugby Football League, VISA, Air India, Siemens, Cadbury, Danone, EQ8, Britvic, Aristoc, Tesco, Mars, BAT